Fish shop Ruud Den Haan has been a household name in Rotterdam for almost 100 years. At the moment, the fourth generation Den Haan leads the successful shop. For more than a year now, they have been using the printed gel packs of the Ridder Packaging. In this article, co-owner Christian den Haan explains how they use our gel packs to guarantee the quality of their fish and make it look more appealing.
Fish shop Ruud Den Haan
At fish shop Ruud Den Haan you can find steamed mackerel up to lobster and caviar. They themselves drive to Scheveningen, where they select and buy the fish. Back in Rotterdam, they process the fish and sell it to their retail customers. From start to finish, the product is in their hands.
Even though the Den Haan brothers think it’s great to introduce different exotic and special fish to their customers, the typical Dutch herring is still central to their business. After all, it all started with the real Rotterdam ‘harinkie’ all those years ago. You could get it at the legendary fish cart ‘Het Haantje’ on the Noordplein in Rotterdam.
That the herring is still central to their business is also reflected in the quality: the fish trade won the Herring Test of the AD in 2017. And not only that, but their herring has also been awarded a perfect 10 as a final mark.
Guaranteeing quality with printed gel packs
To guarantee this quality, the Den Haan brothers use the gel packs of De Ridder Packaging, printed with their own logo. “At the time of purchase, our customers receive the gel packs with them. This is because as soon as the herring gets warm, the quality immediately deteriorates,” says Christian.
“I can sell good quality fish myself, but when it warms up along the way, the herring still loses a lot of its flavor. To guarantee that the herring arrives at people’s homes with the same quality, we give the gel packs free of charge. For many people, this is a very positive thing.”
“It is not only good for the customers that the fish that ends up on their plate is high quality, but for us as well. After all, this is why they come back to us. Because we are known for the good quality of our fish, people from all over the Netherlands come to Ruud Den Haan to buy their fresh fish. When people buy fish from us, they get a cooling bag with our printed gel packs.”
©Rick Arnold
Good cooperation
Fish shop Ruud Den Haan found the Ridder Packaging via the internet. They were looking for gel packs that could be printed with their own logo. With the Ridder Packaging, this can be done very easily and quickly.
Christian: “I am very satisfied with the cooperation with the Ridder Packaging: the products are excellent and the packaging is great. For example, the gel packs are delivered in a box that you can put in the freezer right away. And it’s also good value for money.”
Extra appeal
The printed gel packs are not only good for the quality of the fish but also give an extra appeal to the company. Christian: “The customers are very satisfied with the free gel packs. They then reuse the gel packs themselves at home, which in turn results in extra advertising. People also save up these gel packs and return them to their homes. Moreover, since we give gel packs with our own logo, many more gel packs have been returned than before.”
“The logo on our gel packs really gives it more class and appeal.”
Advice
Would you like to know which of our packaging solutions best suits your situation? Please contact the Ridder Packaging directly for personal advice. One of our experts is always there for you for a tailor-made solution.
